BrandsGenesis GV90 Is Coming — Coach Doors, 27-Inch Screen and Up to $200,000
AI-generated concept illustration of the Genesis GV90 — not an official Genesis image. | Rev N Rise
Genesis set out to build a car that would make Rolls-Royce buyers look twice. Based on everything leaked so far — pillarless coach doors, a 27-inch curved screen, swivel rear seats, Purple Silk leather trim, Ondol radiant floor heating and a price of up to $200,000 — they may have done exactly that. The GV90 is the most ambitious vehicle Genesis has ever attempted. It arrives in the second half of 2026. And it looks like nothing else on the road.
The most significant GV90 leak came from an unlikely source — an Instagram video showing an abandoned courtyard at a crash test facility filled with partially destroyed Genesis, Kia, Hyundai and other brand prototypes. Among them, completely undisguised, was the Genesis GV90 in coach door configuration. What the video revealed stopped the automotive internet: a full-size electric SUV with a sleek, elongated silhouette, pillarless B-pillar-less coach doors with dual flush-mounted chrome handles meeting at the centre of the door sill, and 24-inch wheels that match the scale of the vehicle's considerable proportions.
A second leak — this time of the interior — surfaced through TheKoreanCarBlog in April 2026, showing the cabin in detail. The interior is described as a near-replica of the 2024 Neolun Concept that Genesis showed at the New York Auto Show — the same concept that stopped every journalist in the room with its Korean architecture-inspired design and Rolls-Royce ambitions. If the leaked interior makes production unchanged, Genesis will have done something remarkable: built a concept car and then actually made it.
The coach door question has dominated GV90 coverage for over a year. Coach doors — rear-hinged rear doors that open in the opposite direction to the front doors — require removing the B-pillar entirely, which creates significant structural and safety engineering challenges. Genesis filed US patents detailing a complex multi-layer sealing system engineered specifically for B-pillarless construction — evidence that the company has invested seriously in solving these challenges rather than abandoning the feature.
The prototype caught completely undisguised in the crash test facility video was the coach door model — and the door hardware visible on the car is described as 95% production-ready based on the level of refinement. Motorised pop-out flush handles, chrome-finished and flush with the bodywork for aerodynamic efficiency, are visible at the centre of the vehicle's flank. Genesis has confirmed two variants — a standard GV90 with conventional doors and a GV90 Coach Door / Prestige edition — priced significantly higher. Based on Korean local reports, the coach door model is expected to cost the equivalent of up to $200,000. The standard model is expected to start at approximately $100,000.
Genesis describes the GV90's interior as a "mobile sanctuary" — and the leaked images justify the description. The cabin of the four-seat coach door variant is configured around a lounge concept: swivel rear seats that rotate to face each other for face-to-face conversations or entertainment; Ondol-inspired radiant floor heating — referencing the traditional Korean underfloor heating system — built into the cabin floor; and Purple Silk leather trim combined with Royal Indigo cashmere elements across the headliner and door panels.
The centrepiece of the dashboard is a 27-inch curved display — significantly larger than anything offered by Rolls-Royce, Bentley or Mercedes-Benz in their flagship vehicles. Climate control uses a jewel-like physical button — a single elegant control unit that manages the entire thermal environment of the cabin. The design brief, according to Genesis head of design Luc Donckerwolke, was inspired by Korean architecture: reductive, with no unnecessary details, every element intentional. The result, based on leaked images, delivers on that brief more completely than most concept cars.
The GV90 is expected to be among the first vehicles built on Hyundai's new eM platform — a next-generation electric vehicle architecture that succeeds the E-GMP platform used in the Ioniq 5, Ioniq 6 and Kia EV6. Hyundai has confirmed that the eM platform delivers up to a 50 percent improvement in range over the current E-GMP models. Applied to the GV90, that suggests a real-world range figure potentially exceeding 335 miles — competitive with the best full-size electric SUVs available at any price.
The eM platform also supports an 800V electrical architecture — enabling ultra-fast charging that can add hundreds of miles in under 20 minutes at compatible chargers. The prototype has also been confirmed to feature rear-wheel steering — an essential technology for managing the turning circle of a vehicle this size in urban environments. A high-performance GV90 Magma variant — Genesis's performance sub-brand — is also expected, potentially with a three-motor configuration for significantly higher output than the standard powertrain.
| Name | Genesis GV90 |
| Variants | Standard + Coach Door / Prestige edition |
| Doors (Coach Door) | Pillarless B-pillar-less — rear-hinged — motorised pop-out handles |
| Seats (Coach Door) | 4 — swivel rear seats |
| Screen | 27-inch curved display |
| Climate control | Jewel-like physical button |
| Interior materials | Purple Silk leather + Royal Indigo cashmere |
| Floor heating | Ondol-inspired radiant heating |
| Wheels | 24-inch |
| Platform | Hyundai eM — next-generation EV architecture |
| Architecture | 800V |
| Range (est.) | 335+ miles — 50% improvement over E-GMP |
| Rear-wheel steering | Confirmed on prototype |
| GV90 Magma | Performance variant expected — three motors possible |
| Standard model price (est.) | ~$100,000 US |
| Coach Door price (est.) | Up to $200,000 US |
| Official reveal | Second half 2026 |
| Production | Hyundai Ulsan Plant — South Korea |
| Design inspiration | Neolun Concept — NY Auto Show 2024 |
| Design language | Korean architecture — "timeless, no unnecessary details" |
The Genesis GV90 was never going to be a cautious car. When you reveal a concept with pillarless coach doors, 27-inch screens and Ondol floor heating at the New York Auto Show and call it your "ultra-luxe vision of luxury," you have set expectations that can only be met by actually building it. Based on every leak, every spy shot and every patent filing that has emerged over the past year, Genesis is doing exactly that. The coach doors are confirmed. The 27-inch screen is confirmed. The $200,000 price tag is confirmed. The second half of 2026 reveal cannot come soon enough. Rolls-Royce and Bentley have been warned.